Kargo offers Programmatic and Direct buying opportunities, powering brands and agencies across the mobile web.
Kargo unlocks the power of the web
With massive scale—reaching users across browsers as well as social and utility app web kits—giving your brand the opportunity to intercept users in premium environments where they’re leaning in and engaging.
183M
UVMs Reaching 100% ofUS smartphones
9/10
Users view ads in premium editorial
(vs 6/10 in social)
67%
Higher brand lift in premium content than non-premium
1.6s
To prompt successful recall
(6.7x faster than social)
A tech platform made for mobile
1. SUPPLY
Header Based Supply Side Platform and High Quality Mobile Marketplace
2. CREATIVE
Mobile Optimized Creatives that are not just viewable – they are memorable! Seen by 70% more people, 2X as long, highest unaided recall @ 25%
3. AUDIENCE
Identity Solutions that allow you to target and measure mobile users that are “unreachable” with third party cookies
SUPPLY
Kargo surrounds your brand with the best lifestyle content
Kargo Publisher Scorecard
Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:
29%
LONGERIn-View Times
(vs MOAT benchmarks)
45%
HIGHERIn-View Rates
(vs MOAT benchmarks)
CREATIVE
Kargo designs ad campaigns that aren’t just viewable, but memorable
Kargo infuses Creative Science to enhance your mobile image.
7/10
People don't look at standard banner ads.
70%
More people see Kargo Ads compared to standard banners
2x
Longer view timecompared to standard banners
Sidekick
Scroll Reactive Venti
Venti Canvas Video
Scroll Reactive Keyart
AUDIENCE
98% of young consumers have smartphones and they can be hard to reach
Kargo’s Editorial Identity Graph offers mobile specific curated data strategies of audience-based and cookie-less signals to find your target audience.
Audience-Based Signals
CRM ACTIVATION
1st Party, Lookalikes
KARGO 1ST PARTY
Readers, Engagers, Shoppers
REMARKETING
Sequential, Retargeting
3rd PARTY DATA
Demo, Behavioral
COOKIE-LESS SIGNALS
EDITORIAL/LIFESTYLE CONSUMPTION HABITS
Keyword Targeting,
High Indexing Site List
READING BEHAVIORS
Reader Sophistication, Reader Speed, Scroll Velocity
EMOTIONAL STATE
Inspired, Sad, Happy, etc.
COOKIELESS DEMOGRAPHICS
Age, Gender, Behavioral Index, etc.
TECHNOGRAPHIC SIGNALS
Phone, Browser, Device,
OS, Zip/State
Achieving outcomesfor brands
Kargo leverages industry leading measurement partners and first-party tools to measure creative best practices, ad effectiveness and ROAS.
With our proprietary Kargo Brand Response tool you can harness insights and optimize when it really counts—while your campaign is still live.
REAL-TIME RECRUITMENT
Our non-panel survey delivers a larger sample size and higher response rate.
SEAMLESS SURVEY
In-content survey can be completed without taking users off the page.
ACTIONABLE RESULTS
Leverage the vast pool of resulting insights to optimize campaign mid-flight.
STRATEGIC OPTIMIZATION
All results are integrated into our data platform to inform future initiatives.