Kargo offers Programmatic and Direct buying opportunities, powering brands and agencies across the mobile web.
Kargo unlocks the power of the web
With massive scale—reaching users across browsers as well as social and utility app web kits—giving your brand the opportunity to intercept users in premium environments where they’re leaning in and engaging.
UVMs Reaching 100% ofUS smartphones
Users view ads in premium editorial
(vs 6/10 in social)
Higher brand lift in premium content than non-premium
To prompt successful recall
(6.7x faster than social)
A tech platform made for mobile
Header Based Supply Side Platform and High Quality Mobile Marketplace
Mobile Optimized Creatives that are not just viewable – they are memorable! Seen by 70% more people, 2X as long, highest unaided recall @ 25%
Identity Solutions that allow you to target and measure mobile users that are “unreachable” with third party cookies
Kargo surrounds your brand with the best lifestyle content
Kargo Publisher Scorecard
Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:
(vs MOAT benchmarks)
(vs MOAT benchmarks)
Kargo designs ad campaigns that aren’t just viewable, but memorable
Kargo infuses Creative Science to enhance your mobile image.
People don't look at standard banner ads.
More people see Kargo Ads compared to standard banners
Longer view timecompared to standard banners
98% of young consumers have smartphones and they can be hard to reach
Kargo’s Editorial Identity Graph offers mobile specific curated data strategies of audience-based and cookie-less signals to find your target audience.
1st Party, Lookalikes
KARGO 1ST PARTY
Readers, Engagers, Shoppers
3rd PARTY DATA
EDITORIAL/LIFESTYLE CONSUMPTION HABITS
High Indexing Site List
Reader Sophistication, Reader Speed, Scroll Velocity
Inspired, Sad, Happy, etc.
Age, Gender, Behavioral Index, etc.
Phone, Browser, Device,
Achieving outcomesfor brands
Kargo leverages industry leading measurement partners and first-party tools to measure creative best practices, ad effectiveness and ROAS.
With our proprietary Kargo Brand Response tool you can harness insights and optimize when it really counts—while your campaign is still live.
Our non-panel survey delivers a larger sample size and higher response rate.
In-content survey can be completed without taking users off the page.
Leverage the vast pool of resulting insights to optimize campaign mid-flight.
All results are integrated into our data platform to inform future initiatives.