Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most demand-side platforms (DSPs) and creates a unified auction from all demand sources, thereby changing the dynamics of the second-price auction universe that it created.
Read MoreToday’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy.
Read MoreThe "It Can Wait" public service message reached millions and outstripped benchmarks by putting the focus on mobile viewers.
Read MoreGlobal brand ads leader Kargo has announced a significant addition to its team in New Zealand and Australia, appointing Maria Bajalica as sales manager in New Zealand.
Read MoreSpotlight on a thought leader in the digital media industry.
Read MoreThe CEO makes some predictions and discusses major pain points for those in the digital media industry.
Read MoreThe CMO discusses trends and has some advice for those in the digital media industry.
Read MoreMobile brand advertiser Kargo has launched several new creative ad formats that were uniquely designed based off of research findings to provide mobile users with an engaging way to interact with brand advertising.
Read MoreUpbeat articles on publisher websites spur more than 50% higher engagement for ad placements by CPG and entertainment brands, according to a sentiment study by mobile advertising platform Kargo shared with Mobile Marketer.
Read MoreViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate.
Read MoreMadison Avenue may perceive video as the most premium digital advertising format, but new scientific research indicates it may not be as effective as standard or animated banner ads in terms of actually seeing or experiencing an ad’s exposure.
Read MoreMobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.
Read MoreAs the market continues to evolve, new challenges emerge. The rise of automation has forced brands to value performance over previously accepted success metrics. Brand safety, viewability, and scale are more essential than ever for marketers and publications alike.
Read MoreGBH Insights Chief Strategy Officer Dan Ives and Kargo President and COO Ryan McConville weigh in on Apple’s earnings and performance. They speak on “Bloomberg Daybreak: Asia.”
Read MoreCritics say the search giant’s ad-blocking plan—which will screen out certain types of ads in its Google Chrome browser—is self-serving.
Read MoreHow can you put the “art in ad tech” in 2018?
Read MoreKargo was the first company to achieve full ads.txt compliance in December.
Read MoreKargo has promoted three members of the executive team.
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