Technology Built For Mobile
The mobile device is plagued with bad advertising...
Most advertising technology was built for desktop, and does not solve key issues:
Infinite Scrolls
Load Times
Shrunken creatives + ads on top of ads
Non-skippable video/experiences
ID problem
Kargo built a platform to improve and scale advertising on the mobile web by enhancing:
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With a focus solely on mobile, Kargo creates and offers specialized supply to marketers by directly integrating and optimizing impressions from the best performing publishers.
Kargo Publisher Scorecard
Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:
NEXT, WE IDENTIFY YOUR CUSTOMERS
Built around our Editorial Graph, our identity enhancement allows advertisers to reach and measure mobile consumers that are “unreachable” with third party cookies.
THEN, WE FIND THE BEST PLACEMENT
The Kargo platform dynamically identifies and confirms the ad slot with the highest viewability on the page. Sentiment targeting enhances the campaign by identifying content that enhances brand recall.
LAST, WE TAKE YOUR BASIC ASSETS AND BUILD MOBILE-FIRST ADS THAT DRIVE THE BEST RESULTS.
Kargo’s creative ad platform utilizes creative science to take your standard creative assets and enhance it to be seen 2X longer, driving the highest level of awareness, recall and sales lift.
AND IT’S EASY TO ACTIVATE
Kargo is directly integrated with leading DSPs, allowing advertisers to easily access leading mobile web publishers.
Choose your DSP below to learn more!
