Industry 101’s


What ios 15 means for advertisers

What is a content management system?

Advertising metrics that matter

WHAT ios 14.5 MEANS For advertisers

What is idfa?

What is ROAS?

The guide to mobile creative

What is click-through rate?

What is a supply side platform?

what is a demand side platform?

What is real time bidding?

What is Programmatic Advertising?

wtf is header bidding?

What is an ad network and how does it work?

How to ensure your ad reaches the right person, with the right message, at the right time


Best practices for building effective ads for the smaller screen