How Brand’s First Party Data Strategies Must Evolve Webinar (Kargo, MikMak, LiveRamp, Buzzfeed, Johnson & Johnson)

Thinking about the recent iOS 14, ongoing deprecation of third party cookies, and overall movement towards more consumer-driven commerce will mean for your eCommerce strategy? Kargo & MikMak teamed up with the industry leaders from J&J, BuzzFeed, and LiveRamp to share strategies and steps you should take including:

  • How to strengthen data durability

  • Best practices for diversifying your media mix

  • Ways to invest in your brand while still driving conversions

  • The types of third party measurement that matter