RESEARCH LIBRARY

In our relentless pursuit to understand what makes for the most effective advertising on mobile, Kargo continues to invest in research that serves as the foundation for our innovation and product development.

Partnering with 3rd party research companies -- including MediaScience, Nielsen, Verto Analytics -- we test our hypotheses in the lab and package up the results into digestible reports that we are pleased to share with you!

 
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Learn about the adoption and usage trends behind the popular social extension

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Understand which ads capture attention & the critical metrics that viewability doesn't measure

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Find out which mobile platforms offer the most value for advertisers

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Learn how simple creative enhancements to mobile ads can increase awareness & favorability

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Understand the value that comes with adding mobile video advertising to your TV campaign

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Find out how different environments impact an ad’s effectiveness on mobile

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Learn where consumers are really spending most of their time on their smartphones

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Discover the role emotions play

in determining mobile ad effectiveness